Conviction Investing

Morley believes in conviction: in backing the personal, considered judgment of their fund managers. By having the commitment to back our beliefs, we can use the findings of our investment research, analysis and expertise to the fullest effect.

Investment approach

'Investing to win' rather than 'investing not to lose'.

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Investment philosophy

Capitilising on situations where 'reality' differs from 'consensus' or 'perception'.

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Source: Morley as at 31st October 2007 

As a stocks and shares investment, you should be aware that the value can go down as well as up which could mean you may not get back all of your original investment.

WM46004 11/2007