Our guiding principle is to encourage ‘investing to win', rather than following the herd and ‘investing not to lose'.
We believe in conviction. This means that instead of seeking to match benchmarks such as the FTSE All-Share Index, we back the personal and considered judgment of our fund managers. Why? Because there is no other way to potentially beat average performance.
Each manager has individual discretion and accountability for their portfolio of investments, yet all are underpinned by our common investment approach. And, while all managers benefit from the resources and influence one of the UK's largest fund management organisations, the team has an open and forward-looking boutique culture.
Source: Aviva Investors as at 31st August 2008
As a stocks and shares investment, you should be aware that the value can go down as well as up which could mean you may not get back all of your original investment.
WM46005 09/2008
